1. Training
Support
Training to operate an
outlet is considered essential to
the franchise success. GFC provides
an intensive training program both
in its training center and in one
of its pilot stores in Kuwait. While
training cost is included in the Franchise
fee itself, lodging and other expenses
have to be covered by the Franchisee.
The length of the training will vary
from one franchise to the other.
2. Site selection
and construction Support
GFC offers help and advice
as well in the site selection of the
proposed store. Moreover, we will
help your Engineer in preparing the
floor plan according to the specifications
already set by the Franchisor.
3. Equipment
Purchasing Support
GFC construction department
will recommend to our franchisees
a pre-approved list of equipment suppliers
and will assist them in acquiring
furnishing and signage according to
the brand’s standards.
4. Store
Opening Support
The launching of a new
franchise business requires careful
planning by both GFC and the new franchisee.
So, we make sure to help you in preparing
the marketing program of this special
event and we may assist you as well
by sending our field consultants to
join your team and guide them during
the first 2 weeks of operation.
5. On-Going
Operational Support
Franchise Organizations
are build around a proven franchise
operation system. The experience and
knowledge of both the franchisor and,
later on, the franchisees is gathered
in “Blue Prints” manuals
that will guide new entrepreneurs
in running their operations in an
efficient and profitable manner.
6. Marketing
& Advertising support
We, at GFC, recognize
that the brand is the most valuable
asset in the franchising system, and
that marketing efforts should aim
at maximizing its value. GFC makes
sure to develop consistent messages
in the different markets it operates
in, as franchisees will receive on
regular basis instructions, designs
and materials for in-shop promotions,
yearly, marketing calendars, cross
marketing promotions, new product
launches, Newspaper & Radio Ads,
and other marketing materials according
to the special co-operative Advertising
program.
7. Technical
& IT support
GFC’s technical staff will assist
new franchisees before opening and
afterwards, whether by being present
at the store itself if needed or by
being available for assistance by
phone or email.
8. Research
& Development support
GFC’s Franchisors make sure
that each new product, procedure,
or process are tested thoroughly at
their pilot stores and markets before
introduction.
9. On - going
Communication support
All franchisees are kept informed
of the new products, policies, procedures
and events by way of periodic emails,
phone calls, newsletters, updates,
workshops and seminars, and during
field consultants’ training
and inspections visits.
